Concept A
Descent
A continuous dive from sea level to 4,500 metres. Depth markers, generated sound, and a slowing field of marine snow make an unseen environment feel physical.
Motion design / Original sound / 10 secondsSelected visual work / Campaigns + commerce
Visual work for campaigns and commerce.
Campaign concepts and ecommerce work developed across copy, art direction, photography, layout, motion, and production.
01 / Motion / Greenpeace Canada
Three ways into one story.
Three Instagram Story concepts created for Greenpeace Canada. Each uses a different attention mechanism: a physical descent, a kinetic counter, and a familiar search interface. All three were designed as ten-second vertical stories with one clear action.
Concept B
Counter
A three-beat conversion story: scale, Canadian relevance, then a winnable target. Kinetic numbers carry the pacing while a single call to action stays in view.
Kinetic type / Campaign copy / 10 secondsConcept C
Search
A search-autocomplete narrative moves from a recognizable news story to the Pacific seabed. The interface explains the connection before revealing the action.
Interface narrative / Licensed imagery / 10 seconds02 / Static / Greenpeace Canada
A two-slide editorial carousel.
The fanzine treatment turns policy scale into feed-native visual language: torn paper, halftone imagery, typewriter labels, marker underlines, and a direct action cue.
Global Ocean Treaty
The first slide leads with the news and Canada-specific action. The second translates an abstract area target into a tactile twelve-part visual comparison. The pair was built as a 4:5 Instagram carousel and supplied at full resolution.
03 / Process
Social work, built end to end.
- Role
- Concept development, research, copywriting, art direction, layout, motion, sound design, and final production.
- Formats
- Three 1080 × 1920 Instagram Story videos and two 1080 × 1350 carousel slides.
- Approach
- Start with the behaviour the format needs to create, then choose the visual device, pacing, evidence, and call to action that support it.
- Delivery
- Platform-ready MP4 and PNG assets, tested for mobile legibility, silent viewing, timing, and visual hierarchy.
04 / Ecommerce / Artisanat Shop
A product story across storefront, feed, and catalogue.
Visual work for the Moroccan artisan ecommerce brand I co-founded, spanning product photography, collection composition, website merchandising, social content, and short-form video.
- Role
- Co-founder with hands-on creative and ecommerce execution.
- Surfaces
- Storefront, product catalogue, collection pages, blog, and social.
- Formats
- Photography, styled compositions, campaign graphics, and short-form video.
Social and campaign
Products placed in a living brand world.
Storefront and editorial
Photography built to carry the page.
Product catalogue
One product, enough views to make a decision.
Each series holds a visual system together across a lead image, alternate angles, overhead views, and close material details. Choose a product family, then move through its sequence.
Tea service on gueridon
A furnished context and two closer compositions preserve the green-glass colour story while showing the complete set.